The Project Management Tool Kit: 100 Tips and Techniques for Getting the Job Done Right

Define Roles

Effecting change in an organization depends on a number of roles:

• Advocates— Project leaders often advocate project process changes. As an advocate, you recognize a need for change, develop a business case, and use consensus building for your ideas to gain sponsorship.

• Sponsors— Project changes are generally sponsored by managers of project leaders, after advocates show that change is desirable.

• Agents— Change agents manage the project to develop and introduce the new process.

• Targets— The individuals who are affected by the change need to be persuaded to modify how they work.