Chapter 7 Important Ways Business Intelligence Can Drive Profit Improvement
“The real competitive problem is laggards versus challengers, incumbents versus innovators, the inertial and imitative versus the imaginative…. At worst, laggards follow the path of greatest familiarity. Challengers, on the other hand, follow the path of greatest opportunity, wherever it leads.”
—Gary Hamel and C.K. Prahalad, Competing for the Future
Before writing this book, we received feedback on the outline from respected peers in the business intelligence (BI) field. One reviewer offered an important challenge to us: Would it be possible for this book, or any book, to “generalize how to do BI when treatments for various industries may be so different”?