Chapter 6 Business Intelligence in the Broader Information Technology Context
“In the last 15 years, a litany of IT-enabled initiatives, from business process reengineering to enterprise resource planning, have elevated the importance of investing strategically in IT…. But while opportunities seem boundless, the resources required by these investments—capital, IT expertise, management focus, and capacity for change—are severely limited.”
—Jeanne W. Ross and Cynthia M. Beath, “Beyond the Business Case: Strategic IT Investment”
Business intelligence (BI) initiatives take place in company-specific business contexts where they must compete with other information technology (IT) projects for resources. BI is downstream from day-to-day transactional ...