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The Profit Impact of Business Intelligence by Nancy Williams, Steve Williams

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Chapter 5 Leading and Managing a Business Intelligence-Driven Profit Improvement Program

“Strategic Planning, Benchmarking, Pay-for-Performance, Outsourcing, Customer Segmentation, Reengineering, Balanced Scorecard, and Total Quality Management are among the many management tools that companies have experimented with in recent years. Do companies using these tools do better than the ones who don’t? There is no equivalent of the Consumer Reports for management to use in evaluating the tools available to them.”

—Daryl Rigby, “Management Tools and Techniques: A Survey.” California Management Review, Winter 2001

In previous chapters, we have described business intelligence (BI), shown how major companies are using it to improve profits, described ...

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