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The Profit Impact of Business Intelligence by Nancy Williams, Steve Williams

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Chapter 4 Business-centric business intelligence development with the BI pathway method

“The key question is whether a firm’s investment in information technology is in harmony with its strategic objectives … and thus building the capabilities necessary to deliver business value. This state of harmony is referred to as ‘alignment.’ It is complex, multi-faceted, and never completely achieved.”

—Peter Weill and Marianne Broadbent, Leveraging the New Infrastructure, 1998

There’s good news and bad news about the business value of business intelligence (BI). The good news is that management is paying more attention to it. The bad news is why they’re paying attention: all too often, BI hasn’t delivered the return on investment (ROI) that it promised. ...

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