Chapter 2 Identifying and Prioritizing Business Intelligence -Driven Opportunities for Your Organization
“… not many executives are information-literate. They know how to get data. But most still have to learn how to use data. Few executives yet know how to ask: What information do I need to do my job? When do I need it? In what form? And from whom should I be getting it? Fewer still ask: What new tasks can I tackle now that I get all these data? Which old tasks should I abandon? Which tasks should I do differently? Practically no one asks ‘What information do I owe? To whom? When? In what form?’”
—Peter F. Drucker, from “Be Data-Literate: Know What to Know”
In Chapter 1, we defined business intelligence (BI) and illustrated how it can be ...