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The Profit Impact of Business Intelligence by Nancy Williams, Steve Williams

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Chapter 2 Identifying and Prioritizing Business Intelligence -Driven Opportunities for Your Organization

“… not many executives are information-literate. They know how to get data. But most still have to learn how to use data. Few executives yet know how to ask: What information do I need to do my job? When do I need it? In what form? And from whom should I be getting it? Fewer still ask: What new tasks can I tackle now that I get all these data? Which old tasks should I abandon? Which tasks should I do differently? Practically no one asks ‘What information do I owe? To whom? When? In what form?’”

—Peter F. Drucker, from “Be Data-Literate: Know What to Know”

In Chapter 1, we defined business intelligence (BI) and illustrated how it can be ...

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