The problem
In order to stay in business, the typical for-profit company must meet its consumer demand with an adequate supply of valuable services or products. The primary role of the ScrumMaster is to bring visibility to the development team's true capacity, so that the organization may balance that against its consumer demands. Unlike a manufacturing line in which the management measures units delivered per day, Agile software development is measured in terms of customer happiness based on the features or feature set delivered by the team. In this day of viral YouTube videos, tweets, and other such media, companies must stay focused on delivering today's most important demands quickly, while maintaining a flexible response to rapidly changing ...
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