The Product Manager's Survival Guide: Everything You Need to Know to Succeed as a Product Manager

PART IILEARNING THE PRODUCT’S BUSINESS

Products are the essential building blocks of any company. The positive financial contribution and superior market performance of products and portfolios are vital to the firm’s long-term survival and competitive advantage. Product people are the stewards or guides who serve to ensure that these products, as investment assets, are tended to and nurtured to produce returns. That is defined as the “product’s business.”

I frequently speak about the required mindset of the product manager because they must pay closer attention to the product’s business, which is far more than the attention paid to the development of the product’s features, attributes, and functionality. Too often, when product managers start ...