INTRODUCTION
Imagine being shipwrecked on a tropical island. What‘s the first thing you’d do? Look for water? Search for shelter? Find food? Seek a mobile phone signal? Pose this situation to 50 people, and you’ll likely get 50 different answers. Why? Because we all approach new situations from our individual personal perspectives, and these perspectives are based on our own subjective beliefs, knowledge, and experience. I am sure that you could conjure up dozens of images in your mind as you try to address this challenge.
Thousands of people embark on new Product Management roles every day of every year. Some change jobs in their own company; others are hired from outside the firm. Product managers come from all over. As I wrote in The Product ...
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