The Product Manager's Handbook 4/E, 4th Edition

Preface

This is the fourth edition of this book—and it’s aimed solidly at practicing product managers. While the first edition started out simply extending the discipline beyond traditional consumer packaged goods (and was primarily definitional), the next two editions began to add more fundamental tips and tools. During that 15-year period, dozens of consultants, trainers, associations, and (since 2002) LinkedIn affinity groups emerged to capitalize on the growth of product management and to expand on the basic principles. Many focus almost exclusively on an industry or niche emphasis.

So it was time for another evolution—from presenting product management as a fill-in-the-blank, step-by-step process to one requiring more executive, strategic ...