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The Product Manager’s Handbook by Linda Gorchels

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CHAPTER 13

Establishing a Global Mindset

TRUE OR FALSE: The majority of the world’s cultures are relationship-focused.

TRUE. This is a true statement. However, since most product managers from the United States and several Western countries come from task-focused cultures, they often find it difficult to adapt to the small talk and additional “get-to-know-you” time expected in relationship-oriented cultures.

COMMUNICATING ACROSS BORDERS AND CULTURES

A global product manager is not simply one who oversees products sold in other countries. The global product manager is one who thinks and plans with an appreciation of the global competitive arena. Even companies with a low percentage of foreign sales have competitors, suppliers, and customers ...

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