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The Product Manager’s Handbook by Linda Gorchels

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CHAPTER 7

Creating—and Getting Approval for—Business Cases

TRUE OR FALSE: The more precise a business case is, the more accurate it is.

Ironically, this is not true. Business cases rely on assumptions and estimates about the future: forecasted sales, customer intent, and expected costs. Adding more decimal points may provide the appearance of precision, but the reality is that there is still a lot of subjectivity to the numbers.

TRUE OR FALSE: A successful business case is one that gets funded.

Again, this is false. A successful business case is one that helps people make the right decisions. Keep in mind that the business case step is the process of proving or disproving the business potential for a product concept. Some product managers approach ...

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