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The Product Manager’s Handbook by Linda Gorchels

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CHAPTER 6

Road Maps, Innovation, and the Fuzzy Front End

TRUE OR FALSE: Long-term planning is not useful since the future is unknowable.

Whether this statement is considered true or false may cause some argument. I believe it is false. Even though the future is unknowable and long-term plans may become obsolete, the process of planning is valuable when it forces product managers to examine the context of their decisions. In fact, many people believe that the process is more important than the plan (i.e., the document).

When companies contact me to work with their product managers, the concern I hear more often than not is that their product managers “are not strategic thinkers.” They would like their product managers to be focused more on the ...

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