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The Product Manager’s Handbook by Linda Gorchels

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CHAPTER 5

Planning Frameworks

TRUE OR FALSE: Fill-in-the-blank templates for product managers increase the likelihood of a plan’s success.

MAYBE. Maybe not. Good templates can highlight important topics to evaluate as part of a planning process—and this might reduce the probability of a product manager overlooking a critical fact. Unfortunately, templates can also become an end in themselves, causing product managers to “go through the motions” without giving sufficient thought to their answers. The result is a “rinse ‘n repeat” plan which short-circuits the planning process. Be careful about this.

Planning at the most fundamental level is an attempt to close the gap between where you are and where you want to be. If you are an average golfer ...

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