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The Product Manager’s Handbook by Linda Gorchels

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CHAPTER 1

The Multifaceted Nature of Product Management Jobs and Structure

TRUE OR FALSE: Product management is an entry-level position.

FALSE. But there’s more to the story. In general, a comprehensive product manager job is not an entry-level position. Most product managers with comprehensive positions have had prior experience in diverse areas. However, some companies have jobs such as assistant product manager or product marketing manager which are for close to entry-level people. These jobs allow the people filling them to move up to a full or senior position once they obtain experience. The perspective I take in this book is that for a senior product manager. (In other words, someone moving toward the type of position in the tongue-in-cheek ...

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