Acknowledgments
This book is in many ways a cocreated product based on contributions from many sources. I would specifically like to acknowledge the following. First of all, I want to thank the people who gave thoughtful answers to my interview questions and are featured at the end of each chapter. These include:
Mark Rothwell, Vice President-Marketing Communications, Dean Clinic
Scott Davis, Chief Growth Officer, Prophet
Doug Vaughan, Vice President-Finance, ...
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