MODULE 4 CONTINUING THE JOURNEY: POST-LAUNCH PRODUCT MANAGEMENT
INTRODUCTION TO MODULE 4
The journey thus far has provided you with a great foundation. This foundation is captured in chapters focusing on leadership, decision-making, and finance. The journey has also been guided by helping you focus your attention on the market—a focus that led to meaningful strategies. Equipped with the right tools, you were then led through the process to drive a product from idea through development and into the market. It's now time to transition to one of the most important areas of work: Post-Launch Product Management.
Throughout this book, I've repeatedly asserted that business is business. To that end, the product manager's job is to "run the business ...
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