MODULE 2 MAKING THE MARKET YOUR PRIMARY FOCUS
INTRODUCTION TO MODULE 2
Module 1 provided you with the foundation to support the knowledge, skills, and structure needed to be a product manager. With this framework established and in place, it's time to consider the more specific techniques that allow product managers to turn their attention to the "markets" in which their products are sold.
Most fundamental writings about marketing or economics talk about markets. Modern marketers and business people constantly talk about their strategic intent to focus on the market and on customers. However, sometimes, the terms used have different interpretations, especially when using terms to describe strategic intent. Terms often heard include market oriented, ...
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