Cover Page by Steven Haines

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CHAPTER 21 ENOUGH'S ENOUGH! DISCONTINUING THE PRODUCT

Executive Summary

square Non-viable, non-critical products within the portfolio use vital resources that could be used for other product investments.

square Product disinvestment should seriously be considered for some products as an option during the life cycle product portfolio planning process.

square Product discontinuation may involve selling the product to another company or group of investors, or the sale ...

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