Cover Page by Steven Haines

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CHAPTER 18 AUDITING RESULTS AFTER THE LAUNCH

Executive Summary

square The Post-Launch audit, conduted by an impartial auditor, examines the effectiveness of launch activities and Launch Plans.

square The win-loss audit examines the reasons for winning or losing individual sales, in an effort to isolate and correct systemic problems.

square Both types of audits are only as good as the team's willingness to implement changes that mitigate the problems found during ...

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