O'Reilly logo

The Product Manager's Desk Reference by Steven Haines

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

CHAPTER 17 INTRODUCING THE PRODUCT AND ORCHESTRATING THE LAUNCH

Executive Summary

square Product launch is one of the most visible and most important activities within the product's life cycle.

square The product launch is not a one-time event. It is a series of activities carried out over a period of time, culminating in a final announcement to the market.

square Successful launches work toward a competitively attractive market window.

The launch is not a ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required