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The Product Manager's Desk Reference by Steven Haines

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CHAPTER 15 SYNCHRONIZING THE GEARS: THE MARKETING PLAN FOR THE PRODUCT

Executive Summary

square The Marketing Plan for the product is a Functional Support Plan (FSP) from the Marketing department supporting marketing investments for the product.

square One of the most visible areas of the Marketing Plan is the marketing mix, but the plan requires the integration of many other well-thought-out elements to be complete, effective and actionable.

square Unlike other ...

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