CHAPTER 14 JUSTIFYING PRODUCT INVESTMENTS: THE BUSINESS CASE by Steven Haines

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CHAPTER 14 JUSTIFYING PRODUCT INVESTMENTS: THE BUSINESS CASE

Executive Summary

square A Business Case is a standard method used to justify investments in new products, product enhancements, and major marketing programs.

square The Business Case is a dynamic document that evolves from the Concept phase, through Feasibility, and is baselined in the Definition phase. Its assumptions are continually reevaluated throughout the product's life.

square Business Cases are ...

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