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The Product Manager's Desk Reference by Steven Haines

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CHAPTER 13 APPEARANCES ARE EVERYTHING: DEFINING THE PRODUCT

Executive Summary

square A solid definition of the product from the customer's perspective improves the product's chances of achieving its market goals.

square The Definition phase is the most important linkage between the needs of customers with the designs and capabilities of products.

square The Definition phase serves not only to clarify the product's content, but it also covers the completion of all planning ...

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