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CHAPTER 12 IS THERE REALLY A BUSINESS HERE? ASSESSING FEASIBILITY

Executive Summary

square In the Feasibility phase, a cross-functional product team decides if there is a realistic business worthy of pursuit.

square Product managers must align the cross-functional team to make sure that the product can be developed, launched, and sustained in the market.

square Four key documents begin to come together and evolve during Feasibility: the Business Case, Product Marketing ...

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