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The Product Manager's Desk Reference by Steven Haines

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CHAPTER 9 PREPARING TO SET YOUR MILEPOSTS: FORECASTING FOR THE PRODUCT MANAGER

Executive Summary

square Without accurate forecasts, a product's potential cannot be determined.

square Forecasts link the research of the marketplace to the strategic possibilities for the product.

square Forecasting is used by product managers to calculate market potential, depict sales, and meet demand.

Every business has to figure out how it is going to invest its limited resources. ...

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