Cover Page by Steven Haines

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CHAPTER 7 THE PLAYING FIELD AND THE PLAYERS: ANALYZING THE INDUSTRY AND COMPETITION

Executive Summary

square One of the key responsibilities for product managers is to establish and maintain competitive advantage for their products in the marketplace.

square Good intelligence about their industry and the competition gives product managers and their teams the edge and expertise to strategize and act with purpose and clarity.

square The more product managers know ...

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