Cover Page by Steven Haines

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CHAPTER 5 DECISION MAKING: WHAT'S NEXT?

Executive Summary

square The heart of good decision making is agility of thought plus the rapid assessment of opportunities and their consequences.

square For product managers, decision making is a nonstop series of pivotal inflection points across the life of a product.

square Effective product managers are adept at problem solving, which is at the heart of all decision making.

Decision making, in a nutshell, is how we ...

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