Cover Page by Steven Haines

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CHAPTER 1 WHAT IS PRODUCT MANAGEMENT?

Executive Summary

square Product Management is the "holistic business management of the product" from the time it is conceived as an idea to the time it is discontinued and withdrawn from the market.

square The product manager plays a central role in Product Management. As the "mini-CEO" for the product, he or she leads a cross-functional team to achieve the product's strategic intent.

square Organizations can achieve greater ...

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