The Producer's Business Handbook, 2nd Edition

Chapter 13

The Producer’s Business

This chapter presents the producer’s role in the process of multiple picture production, the establishment of the production company brand presence with the global entertainment trade and consumers; the balancing act between business, artistic, and personal objectives; the management of library pictures; and the advancement of team vitality and allegiance.

Multiple Picture Management

As demonstrated in the previous chapter, shepherding a single picture through the complete cycle, from discovery, internal greenlighting, and development through production and distribution, is a wonderfully complex process. When producers plan multiple pictures, their activity projection reveals the hyper-challenge of simultaneously ...