A Note To the Reader

There is no wrong way to read The PRIMES. You can read it cover to cover, scan the contents and explore whatever PRIME jumps off the page, or randomly open the book to any section and be surprised.

My colleagues and I never experienced the PRIMES in their entirety and neatly organized. Each PRIME occurred to us “just in time” and in no apparent order. You need not set your sights on mastering all 46 PRIMES straight out of the gate. Simply master the few you need right now. You will know which ones they are. Keep the book handy. When you are ready, the next relevant PRIME will jump off the page.

My hope is that you experience the PRIMES as Dr. Rushworth Kidder, founder of the Institute for Global Ethics, did when he said,

That explains it. Reading The PRIMES was a blinding shock of the obvious!

May the PRIMES help you to live huge, be intentional, and “persist variously”!

The beginning of wisdom is the correct naming of things.

Confucius

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