Chapter 7

Making Decisions

What does the word “decision” actually mean? How are decisions made?

The act of making a decision is one of the most exciting and significant moments in a business and problem-solving context. In the context of the PRIMES, decisions are “irrevocable allocation of resources.”

The group may have used brainstorming to generate ideas and get to “the end of what it knows” to get to this point. Members of the group might have taken the next step and formed various recommendations. However, the only way to cash in on the energy invested thus far is for someone to make a decision.

The truth is that a single individual makes a decision in a single moment. Contrary to some popular notions of leadership, groups do not make decisions.

Chapter 7 will introduce you to three PRIMES that will enable you to powerfully participate in the decision-making process. They'll describe how to select the most appropriate way to make decisions in a variety of circumstances. You will sharpen your skills in recognizing real decisions being made and in leading a group to a consensus.

The more you are willing to accept responsibility for your actions, the more credibility you will have.

Brian Koslow1

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