ACT 3Refine and Rehearse

So far, we’ve learned how Steve Jobs plans his presentations. We’ve talked about how he supports the narrative through his words and slides. We’ve discussed how he assembles the cast, creates demos, and wows his audience with one dynamic moment that leaves everyone in awe. Finally, you’ll learn how Jobs refines and rehearses his presentation to make an emotional connection with the audience. This final step is essential for anyone who wants to talk, walk, and look like a leader. Let’s preview the scenes in this act:

» SCENE 14: “Master Stage Presence.” How you say something is as important as what you say, if not more so. Body language and verbal delivery account for 63 to 90 percent of the impression you leave on your ...

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