SCENE 16Wear the Appropriate Costume
It is hard to think that a $2 billion company with 4,300-plus people couldn’t compete with six people in blue jeans.
—STEVE JOBS, RESPONDING TO AN APPLE LAWSUIT AGAINST HIM AFTER HE RESIGNED TO FORM NEXT
Steve Jobs is the anti-Cher. In her Vegas concert, Cher and her dancers had 140 costume changes; Jobs has one costume for every performance. For presentations, Jobs always wears a black mock turtleneck, faded blue jeans, and white sneakers. If you want to get more specific, he wears a St. Croix sweater, Levi’s 501 blue jeans, and New Balance running shoes. Not that it matters much, because you’re not going to dress like him. He can get away with it because he’s Steve Jobs and you’re not. Seriously. When you’re ...
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