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The Presentation Lab: Learn the Formula Behind Powerful Presentations by Simon Morton

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The Presentation Optimization process has been developed over many years, and as the result of creating literally thousands of presentations. It works.

However, no matter how carefully we’ve crafted the sections of this book, there’s no getting away from the fact that the real impact of the process only comes to light when you see it working in real life scenarios. So before you get to the real excitement of witnessing this with your own business, you’ll see it play out in this section’s detailed examples.

Each of the following case studies is based on projects that the team at my company, Eyeful Presentations, has worked on. Not only have they been chosen to represent the wide array of presentation formats that business people across the globe use every day, but they also highlight some of the more challenging scenarios in which presenters find themselves. From the “win at all costs” pitch to dealing with the tightrope of sharing bad news within a business, presentations bring with them huge pressure and responsibility. For this reason, we have chosen to make these case studies anonymous. Quite simply, the more we are able to share in terms of backstory and real-life issues, the more value they will bring you and your organization’s next project.

These case studies will demonstrate ...

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