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The Presentation Lab: Learn the Formula Behind Powerful Presentations by Simon Morton

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One of the things that has baffled me for many a long year is the complete and utter obsession business presenters have with PowerPoint. When they are not slamming it for dumbing down business communication, they are holding it firmly to their chests like a comfort blanket as soon as anyone utters the word presentation.

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The following sections contain the “punch line” to everything we’ve been working up to during each stage of the Presentation Lab process. From the clarification of objectives to creating an audience-centric sticky message and then supporting this with content and visuals that add real value, we’ve been rattling toward the selection of the presentation tool.

I bet you thought that was going to be PowerPoint. And although you’re not wrong, per se, that’s just one of the options.

Don’t get me wrong; PowerPoint is great in many situations. Despite there being a vast array of great new presentation technologies available to us, my company and its band of expert designers still do the vast majority of their valuable visual creation in PowerPoint (with a fair sprinkling of Photoshop and Illustrator thrown in to keep things looking super ...

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