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The Presentation Lab: Learn the Formula Behind Powerful Presentations by Simon Morton

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No matter how many books you read, training events you sign up for (and hopefully, attend), or YouTube tutorials you watch, the simple fact is that there is nothing that makes a presentation work better than that flash of inspiration.

Without inspiration, you’re merely playing around the edges, applying lipstick to a pig, or rearranging the deckchairs on the Titanic.

The good news is the inspiration for your next presentation is everywhere. Look around you and you’ll see hundreds, nay, thousands, of things that can act as the catalyst for a brilliant presentation.

Someone might make an off-the-cuff remark that gives you that all-important spark. You might read an article over someone’s shoulder on the train into work that gets the creative juices flowing. It could be something as completely non business related as a TV show, a family photograph, or a joke or a song on the radio.

It doesn’t matter where the inspiration for your presentation comes from; what’s important is to know what to do with it once you get it.

The good news is that inspiration counts for a huge proportion of what makes for a good presentation. In my opinion—which is based on working with hundreds of companies on thousands of vitally important presentations—once ...

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