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The Presentation Lab: Learn the Formula Behind Powerful Presentations by Simon Morton

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Clear communication has never been as important in business as it is today. The examples range from something as simple as crafting a lucid e-mail to a colleague, all the way to sharing a vision and inciting passion in an audience via a more complex presentation. The ability to do these things—and so many others—is a must-have for every successful businessperson today.

So much of our professional interaction has moved away from the “old school,” formal scenario of standing and presenting to a group of businesspeople (often in a horseshoe configuration of desks . . . just to make you feel that little more nervous/inferior).

Nowadays, we tend to find ourselves communicating quite informally—in person over a coffee/beer in an airport lounge or at networking events and online via social media or webinars. More often than not, the opportunity for our communication (and presentations) to be interactive crops up, and we should be grabbing these chances with both hands.

Wherever you happen be when these exchanges begin, you have a chance to not simply shine ...

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