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The Presentation Book for Senior Managers by Jay Surti

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CHAPTER 2

Structure and Planning

Once you have identified the needs of your audience, it is time to create your content. It is important to have high-quality content that is relevant to your audience—whether it provides a solution to a problem or informs them of the next steps.

Do not go to your presentation software yet—whether that is Power-Point, Keynote, or something else. I would suggest that it is too soon to use these tools.

The mistake that a lot of people make in their approach to presentations is to think of a topic, settle upon a title, and then go straight into writing the content within PowerPoint or similar software. Programs like these lead to linear thinking—producing one slide after another using the standard bullet point templates. ...

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