Chapter 4

The six golden rules of Audience Focused Presenting

“The ability to simply means to eliminate the unnecessary so that the necessary may speak.”

Hans Hofmann

1. Begin with a clear purpose

To be a successful presenter you must ensure every single word you speak (from start to end) is relevant to the audience you are talking to.

The first and best way to ensure your presentation content is relevant is to begin your preparation by asking and answering a simple question.

By identifying the purpose or objective of your presentation, ...

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