Future Challenges
The business outcomes that management seek today are likely to be even more challenging to achieve in the future. The number and complexity of decision alternatives grow, because in today’s business world everything is interrelated and possibilities seem infinite. For example, the demand for gasoline in China and India raises the price of gasoline in every small town in America; the quality of English language training in India affects the handling of service calls from American customers who need help with a credit card question; the price of vegetables depends on the availability of low-cost labor from Mexico. No element of commerce and consumption exists in isolation nowadays. Faced with this kind of ...
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