Encouraging Adoption of Innovative Practices
Everett Rogers provides guidance on the adoption of innovation. Adopters are placed in five categories with an explicit time ordering: Innovators, Early Adopters, Early Majority, Late Majority, and Laggards.[1] The categorizations define a number of properties about adopters that help in deciding how and why different types of people adopt innovative technologies and processes.
[1] E. M. Rogers, The Diffusion of Innovations (New York: Free Press, 2003).
Innovators adopt the latest new ideas simply because the technology is daring and risky. Innovators do not mind occasional problems with the new technologies. The opinions of the Innovator do not influence the other four adopter categories. However, ...
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