Chapter 1. Defect Prevention
To make no mistakes is not in the power of man; but from their errors and mistakes the wise and good learn wisdom for the future.
—Plutarch, Greek biographer and moralist (AD 46–120)
You just opened this book and saw that the first page of the first chapter is printed upside down.
How did you react? Were you surprised? Annoyed? Angry? All of these emotions? Did the printing defect impact your initial impression of the book and its quality?
All products can have defects that impact the user, and some are more annoying than others. If this page only included minor spelling and grammar mistakes, you may have just noticed them, but moved on. However, for a major printing mistake you probably reacted much differently. ...
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