CHAPTER  |  TWENTY-NINE

Where the Best Innovations Come From

Wouldn't it be nice if a genie arose from a magic lamp and revealed the richest source of innovation for profitability in your business? With just one such innovation you could make a fortune for yourself or your employer. Peter F. Drucker was not a genie, but he was a genius. So respected was Drucker that even today, almost ten years after his death, there are Drucker Societies all over the world that meet once a year at his old school in Claremont, California. They are still teaching and applying his business principles.

I had the good fortune to be the first graduate of Drucker's Ph.D. program, and perhaps even more fortunate today in being president of a graduate school that teaches ...

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