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part IVCultivating Spirit

The Care and Feeding of the InterActive Organization

CULTIVATING SPIRIT may seem a rather odd phrase, but it is in keeping with the analogy to gardening (see page 118). In addition, the word cultivating is rich in associations. Cult, culture, cultivate all go together, and also share a common root, colere (Latin for “to till”).135

Of course, the word cult has a few associations we might rather avoid, but the basic meaning has something to do with Spirit. So if we were to put it all together we could say that culture ...

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