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The Power of IP Video: Unleashing Productivity with Visual Networking by Nader Nanjiani, Michael Mitchell, Felicia Brych Dalke, Jennifer C. Baker

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Chapter 9Save More, Make More: Increasing Sales Productivity with IP Video

Executive Summary

In this chapter, you will learn how video can have a tremendous impact on cost savings and increased revenue, exponentially increasing the bottom line. Specifically

•     Enterprises should look to revenue generation and not just cost avoidance when measuring the return on investment of IP video.

•     That revenue ROI comes in part from making the sale force more efficient, conducting product launches faster, and making subject matter experts available sooner.

•     As the forms of IP video continue to blend and become more available, IP video will become more and more ingrained into the sales process.

One of the top priorities for Cisco is ...

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