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The Power of IP Video: Unleashing Productivity with Visual Networking by Nader Nanjiani, Michael Mitchell, Felicia Brych Dalke, Jennifer C. Baker

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Chapter 6Cisco Marketing: Video Accelerates Communications, Collaboration, and Time to Market

Executive Summary

In this chapter, you will learn

•     How the marketing team uses video to interact with employees and partners to improve communications and collaboration

•     How the team uses video to accelerate global go-to-market of new products and services

•     How video helps the marketing team connect with customers in many new high-impact ways

The Cisco marketing team consists of approximately 1000 employees and is responsible for corporate, solution, product, segment (enterprise, service provider, commercial, small-to-medium business [SMB]), and industry marketing. Many of these employees are distributed globally because of ...

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