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The Power of IP Video: Unleashing Productivity with Visual Networking by Nader Nanjiani, Michael Mitchell, Felicia Brych Dalke, Jennifer C. Baker

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Appendix BCisco Visual Networking Index: Forecast and Methodology, 2007–2012

This forecast is part of the Cisco Visual Networking Index, an ongoing initiative to track and forecast the impact of visual networking applications. The purpose of this paper is to lay out the details of Cisco’s global IP traffic forecast and the methodology behind it. For a more analytical look at the implications of the data presented below, see the companion article to this paper titled “Approaching the Zettabyte Era” at Cisco.com.

    —June 16, 2008

Executive Summary

In 2012, the total annual volume of IP traffic will reach half a zettabyte (ZB). At 44 exabytes (EB) per month, the annual run rate of traffic will be 522 EB per year. A zettabyte, or 1000 ...

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