The Power of Unreasonable People: How Social Entrepreneurs Create Markets That Change the World

SEVEN

Scaling Solutions

IN THE TWENTY-PLUS YEARS since it first erupted onto the international policy and business agendas, the concept of sustainable development has become central in the public, private, and citizen sectors. Among the early flag bearers was the UN-originated Brundtland Commission with its influential report Our Common Future.¹ The report focused on addressing most of the ten great divides discussed in chapter 3, and the core definition of sustainable development continues to win support from leaders worldwide.²Still, skeptics argue that, to date, there has been a great deal more talk than action. To counter that criticism and tackle the great challenges effectively, in a timely fashion, and on a sufficient scale, we must ...