SIX
Changing the System
IF THE ENTREPRENEURS profiled in previous chapters could agree on anything, it would be that the current system is dysfunctional. Some parts do work (to the advantage of privileged communities and classes), but overall, the twentieth-century governance, market, and social systems we have inherited are ill suited for the twenty-first century. So it should come as no surprise to find that one key characteristic of many leading social and, to a degree, environmental entrepreneurs is that they seek to change the system, tackling social, environmental, and governance challenges at the source.
To take a sports analogy, some people may choose to change the disposition of players on the pitch or to redesign the playing field, ...
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